Aquiterum brand assets
Everything press, partners, hotel groups and publishers need to reference Aquiterum accurately: logos in vector and raster form, app icons, the colour palette and short usage guidelines.
Usage guidelines
- Link back to aquiterum.com when you feature the platform.
- Use the logo as provided - no recolouring, stretching, rotation or added effects.
- Keep clear space around the mark equal to at least the width of the droplet.
- Use the light-surface version on pale backgrounds and the dark-surface version on navy or photography.
- The brand name is set in full capitals: AQUITERUM.
- The tagline is "Every drop starts again." - please keep the wording intact.
- Describe Aquiterum as an independent pre-feasibility and decision-support platform, not an equipment supplier.
Logos
Logomark
The returning droplet on its own. Use for app icons, avatars and tight spaces. Vector, plus PNGs tuned for light and dark surfaces.
Logomark for dark surfaces (PNG)
Brighter gradient tuning so the droplet lifts off navy panels and photography.
Primary logo
Mark plus the AQUITERUM wordmark. The default choice for headers, decks and print.
Full lockup with tagline
Mark, wordmark and the tagline \u201cEvery drop starts again.\u201d Use where the brand is introduced for the first time.
App icon (180px)
Apple touch icon and general-purpose square app icon.
Social share image (1200x630)
Ready-made Open Graph and Twitter card image for articles and link previews.
Colour palette
Tap a swatch to copy its hex value.
Typography
Aquiterum uses Montserrat throughout. Headings are set in semibold or bold with tight tracking; body copy is regular weight. The wordmark uses wide letter-spacing in full capitals.
Montserrat Bold - headings
Montserrat SemiBold - subheadings
Montserrat Regular - body copy and long-form explanation.
Montserrat - eyebrow labels
About Aquiterum
Aquiterum helps hotels and resorts map their water flows, identify recovery and reuse opportunities, and prepare for a productive conversation with a qualified specialist. It is a product of LiminArc Ltd, registered in England & Wales, company number 16939289.
Independent
No equipment sold, no vendor commission - pre-feasibility only.
Hospitality-native
Benchmarks and coefficients built around hotel and resort operations.
Evidence-graded
Every figure is labelled measured, reported, modelled or benchmark.
Need something else?
For interviews, additional formats or bespoke assets, get in touch and we will send them over.
Contact us